"Creativity is allowing yourself to make mistakes.
Design is knowing which ones to keep"
Created an identity system for the high-end shoe store Té Casan. Here, the color of the logo is seen throughout the stationary as well as the shoe box labels as shown on the top right.The simplicity of the design calls out to the elegance of the store, while the typography speaks to a young, hip audience.
I assigned myself a project where I can blend my interest in fashion with my design skills. I looked for models and locations and assisted photographer Hannah Mayer during photo shoots.
Designed an identity for a small, non-profit Rochester, NY theatre. Created the logo, a silent auction event poster, and a tradeshow booth. The logo expresses the both friendly and evocative nature of the theatre. The red used throughout reminds us of the conventional theatre curtains.
I designed this spread for an article about a line of environmentally friendly footwear. I also created the collage style imagery to accompany the article.
Subway billboard series for a non-profit, progressive book distributor. This series of billboards will have initial tears around the end of the arrow. This will invite curiosity and prompt the pedestrians to tear the entire selected area little by little. The selected area is the depicted yellow area. This is where a light glue will take place of the normal glue that is used for pasting billboards, making it slightly easier for each passerby to rip.
Created the identity for a fictional fundraising event to raise awareness on the endangered panda bear.
