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Fashion Editorial

I assigned myself a project where I can blend my interest in fashion with my design skills. I looked for models and locations and assisted the photographer (Hannah Mayer) during photo shoots.

styling/makeup/layout/copywriting/photo editing

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Downstairs Cabaret Theatre

Designed an identity for a small, non-profit Rochester, NY theatre. Created the logo, a silent auction event poster, and a tradeshow booth. The logo expresses the both friendly and evocative nature of the theatre. The red used throughout reminds us of the conventional theatre curtains.

identity system

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Shoe on This

I designed this spread for an article about a line of environmentally friendly footwear. I also created the collage style imagery to accompany the article.

layout/illustration

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Photo Shoot Styling

Worked with photographer Kara Gwyn in two fashion photography sessions.

styling/makeup/(bottom photos)photo editing

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Te Casan

Created an identity system for the high-end shoe store Té Casan. Here, the color of the logo is seen throughout the stationary as well as the shoe box labels as shown on the top right.The simplicity of the design calls out to the elegance of the store, while the typography speaks to a young, hip audience.

Identity system

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Ad Campaign

Subway billboard series for a non-profit, progressive book distributor. This series of billboards will have initial tears around the end of the arrow. This will invite curiosity and prompt the pedestrians to tear the entire selected area little by little. The selected area is the depicted yellow area. This is where a light glue will take place of the normal glue that is used for pasting billboards, making it slightly easier for each passerby to rip.

Identity system

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Pandamonium

Created the identity for a fictional fundraising event to raise awareness on the endangered panda bear.

Identity system

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